Swiss digital health specialist dacadoo and Generali Hellas have formed a partnership which aims to promote a healthier lifestyle for policyholders.
Generali Hellas is the sixth largest insurance company in Greece and has had a presence there since 1886.
With its new digital platform, My Health IQ, the insurer aims to improve the wellbeing of policyholders by encouraging the adoption of a healthier lifestyle.
As part of the partnership, dacadoo, which was founded in 2010, is providing the technological support – via an app – which allows customers to monitor and improve their physical and mental health.
The app uses a combination of motivational techniques from behavioural science, the world of gaming and social networking, plus artificial intelligence and automated coaching to achieve these goals.
Peter Ohnemus, president and CEO of dacadoo, said: “We are very pleased to work closely with Generali Hellas; it was a perfect match as we both strive for quality and innovation within our product offering.
Panos Dimitriou, CEO of Generali Hellas, added: “The use of digital technology and telematics in the insurance sector is an innovative and necessary step, as it effectively shifts the narrative from a risk-based approach to one focused on the premise of prevention and the promotion of good health.
“The new health app is part of our recently launched Generali Health Ecosystem, where digital tools and services provide added value and an overall elevated customer experience.”