‘‘Rip Off’’ Survey Hits Out at Comparison Sites

Insurance platform honcho has issued a new report which claims that young drivers are being penalised by price comparison sites.

The platform says drivers have been “outraged” as the report sheds light on the practices price comparison websites are implementing to “persuade vulnerable young drivers to part with their hard-earned cash”. The report said that younger drivers already pay 149% more than the national average on their insurance.

The survey spoke to 750 drivers aged between 17-24, to compile The Young Driver Rip-Off Report, that suggests the lack of transparency from the insurance industry is deeper rooted than originally thought.

Gavin Sewell, CEO of honcho, (pic) comments: “Drivers across the UK are being lulled into a false sense of security by price comparison websites whose marketing tactics and friendly-faced company mascots can be very disarming. However, these companies know exactly what they’re doing when it comes to squeezing a bit more money out of hard-pressed consumers and cover their tracks well.

“We’re relieved that regulatory bodies such as the Financial Conduct Authority are beginning to break their silence on the issues currently plaguing the insurance sector and are looking to put measures in place to restore decorum to the industry.”

The study found that 88% of young drivers are unaware that many insurers are charged commission to sell their products on price comparison websites and 92% have no idea that these costs are often passed onto the consumer in their premiums.

As such, as many as 61% wrongly believe price comparison websites offer the best prices and just 11% claim to approach insurers directly when sourcing insurance quotes.

According to honcho’s research, price comparison websites typically charge insurers commission of £60 per policy sold, a figure which the consumer is often made to absorb – without their knowledge. Once made aware of this, honcho said 97% of those surveyed felt this was unfair.

Honcho added: “The data also found that 84% had no knowledge that many price comparison websites are not independent and are in fact owned by insurers, which can compromise how objective their price comparisons are.”

The study found that 88% of young drivers are unaware that many insurers are charged commission to sell their products on price comparison websites.

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